Abstract
This paper investigates the potential applicability of OECD competitiveness and sustainability indicators of tourism in Bosnia and Herzegovina. The analysis assesses the current state of the country's tourism industry and identifies areas that require significant improvement to enhance competitiveness compared to other Western Balkan countries. This comprehensive study covers all relevant data necessary to measure the OECD indicators. Based on the research conducted, it was found that Bosnia and Herzegovina does not adequately monitor the competitiveness of its tourism industry. The main objective of this research is to demonstrate that the political-territorial structure of the country presents the main challenge in achieving a competitive and sustainable tourism industry.
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