Abstract

The European clinical nutrition market is a diverse and competitive industry which would significantly benefit from more conversations about and action towards collaboration between specialists. So far, investment in market research has been focussed on competition and innovation. While collaboration is considered key for the progress of the industry, it is often not prioritized. Professionals, students and new entrants into the European clinical nutrition market, as well as the lay population, would all benefit from increased collaboration. This work provides examples of how to nourish collaboration within the industry. More collaboration would foster increased consumer confidence, engagement, trust and industry growth. Barriers to collaboration include the current dominance of competitive over collaborative working environments.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.