Abstract

Background: What makes for an ideal checkout experience for prescriptions? Due to a variety of factors, including access and convenience, greater percentage of Americans are choosing to complete prescription purchases online.

Highlights

  • What makes for an ideal checkout experience for prescriptions? Due to a variety of factors, including access and convenience, greater percentage of Americans are choosing to complete prescription purchases online

  • Usability of a website was significant in terms of being positively associated with trust of the website (r=.659, P

  • 2 (page number not for citation purposes)

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Summary

Introduction

What makes for an ideal checkout experience for prescriptions? Due to a variety of factors, including access and convenience, greater percentage of Americans are choosing to complete prescription purchases online. Competitive Usability Study: Ideal Checkout Experience for Prescriptions Ellie Shuo Jin1, MA; Elizabeth Pratt2, PhD; Danielle Smith2, PhD

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