Competitive struggle of TNC in the global car market: current state and development trends

Abstract

Methods. The results are obtained with the following methods: structural analysis – when studying the specifics of the development of the world automobile market; comparative analysis – when determining the main competitive strategies used by automotive transnational companies; factor analysis – when identifying modern trends in the development of the automotive industry. Results. The article analyzes the features of the development of the global automobile market. It was determined that at the current stage of development, the countries that are leaders in car production are the developed countries of the world (USA, Germany, Japan) and countries whose economies are developing rapidly (China, Brazil and India). The largest concentration of production capacities of leading car companies is noted in the regions of Asia and Europe. The main competitive strategies of automotive TNCs are highlighted. It was determined that strategic alliances, joint ventures, and other forms of strategic cooperation are primarily used to improve competitiveness, especially in the field of innovation. After all, innovations play a major role in the further development of automobile TNCs. The rapid pace of technological and social change has made innovation vital for today’s companies. Overcoming new challenges and making the best use of opportunities requires the development of innovative strategies that involve modifying or creating new value propositions. Novelty. During the study of the global automobile market, the main modern competitive strategies used by leading automobile companies were identified. It was found that prospects for the successful functioning of transnational companies in the automobile industry are possible only with the implementation of innovative strategies. Practical value. Determining the main methods of competitive struggle of leading automobile TNCs can be the basis for Ukrainian automobile companies when developing strategies to increase competitiveness, taking into account the needs of the national and world markets.