Abstract
The resource‐based view (RBV) has been used on various industry studies. To examine the resources required to thrive in the private housing development sector in Malaysia, the RBV was similarly utilised. Using a combination of mailed questionnaires and face‐to‐face interviews, the study identified and ranked fourteen resources by virtue of their ability to exploit opportunities and/or neutralise threats, or in short, value. While the ranking of some of the resources echoe similar past industry studies, others interestingly did not, perhaps due to the unique characteristics of the industry, or even country. New players to the industry can take stock of the findings to maximise their chances of success. The paper ends by recommending that the study be repeated in Malaysia, this time with many more respondent, to confirm the findings. It also proposes that similar studies be conducted in other countries to enable cross‐country comparisons to be made.
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