Abstract
This study aims to examine the effect of competitive strategies on company performance with supply chains as moderating. This type of research is quantitative research. The sampling technique was purposive sampling. Data analysis techniques used simple linear regression and subgroups using Moderated Regression Analysis. The results of the study show that competitive strategies have an effect on company performance. Supply chain as a moderating variable strengthens the relationship of competitive strategies to company performance. Low cost strategies and differentiation are used in measuring competitive strategies. Where differentiation strategies are more applied than low cost strategies due to the object of research in the fields of property, real estate, building construction that produces limited and unique products at high costs.
Highlights
Success in the economic sector is one of the indicators he says of an independent and prosperous society
This study aims to examine the effect of competitive strategies on company performance with supply chains as moderating
Previous research examined manufacturing companies listed on the IDX, while the novelty in this study was aimed at property, real estate, and building construction companies which aimed to examine the effect of competitive strategy on company performance, test whether the supply chain was able to strengthen the relationship between the two
Summary
Success in the economic sector is one of the indicators he says of an independent and prosperous society. The highest increase in assets was by the Mining, Miscellaneous Industry, and Property, Real Estate and Building Construction sectors. Net profit increased by 12% or Rp. 26 trillion. Increase in the percentage of net profit by the Basic Industry and Chemical, Miscellaneous Industry, and Property, Real Estate and Building Construction sectors (Bursa Efek Indonesia, 2018). The Indonesia Stock Exchange recorded increased performance in the Property, Real Estate and Building Construction sectors. Shares in this sector have grown to 7.37% year to date. Head of Primary Division of the Fiscal Policy Agency (BKF) Asep Nurwanda said that the construction sector and the real estate sector are expected to continue to grow steadily in line with the progress of building investment and the sustainability of infrastructure provision and public housing
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