Abstract
This study focused on Competitive Frontiers: Women in Management. The study took a descriptive survey approach and covered a sample size of 64 members of senior staff randomly selected from Ecobank and First Bank Nig. Plc within the South-Eastern part of Nigeria. A five point likert scale questionnaire was used to collect data and the data collected was analyzed using inferential statistics. The hypotheses were tested using Mann-Whitney Test (U) using the 20.0 version of statistical package for social sciences (SPSS). From the result of the SPSS output for hypotheses 1 and 2, their respective p-values were lesser than the level of significance (i.e 0.000 and 0.04<0.05 respectively), this led to the rejection of the two null hypotheses tested in this work. The study therefore recommends that banks should deploy more women in the management of their marketing activities in order to enhance their marketing performance which has a direct link to their competitiveness
Highlights
The strive by organizations for a better market placement has opened vistas or fronts for competition
In the administration, leadership and management of organizations, there is a global call for gender inclusiveness i.e ensuring that women are by policy made to participate in the top management of organizations
Competitive frontiers have occupied the subject of strategic management in most recent times and are of critical importance of considerations relating to the first, being the central hub for measuring the success and the failure of organizations in its decisions and strategic plans
Summary
The strive by organizations for a better market placement has opened vistas or fronts for competition This is fuelled by innovation in information and communication technology and globalization that are increasingly reducing market distance, crumbling trade barriers across the globe and availing market participants with abundant market information at a reduced cost and at an unimaginable speed. These circumstances has made it possible for increased competition among firms and industries while dragging innovation to open-up new battle fronts of competition. Market gauges and indicators related to growth in shares refer to the company's ability to enter new market segments through growth in sales or increase the number of machines
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