Abstract

Competitive dynamics research is being challenged to transcend its present boundaries. Increasing stakeholder power, globalization and new forms of competition have made it useful to construct a framework for the field that broadens our conception of competition. Our framework consists of five defining dimensions that expand the boundaries of competitive dynamics: aims of competition, mode of competing, roster of actors, action toolkit, and time horizon of interaction. We use these dimensions to contrast three prototypical perspectives of competition: the familiar rivalrous competition, competitive- cooperative dynamics, and a new approach we designate as relational competition. We draw conjectures about the industry, cultural, organizational, and governance moderators that condition the appropriateness of these forms of interaction, and relate our approach to configurational, transaction cost, and stakeholder views.

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