Abstract
From a relatively obscure corner of business academia, the study of competitive dynamics has emerged in the past twenty years as a research topic of intense interest to scholars in a variety of disciplines, and now occupies a distinct place in the strategy field. The usual view is that competitive dynamics fits squarely in the spectrum of social sciences-classically home-grown area of Western study. This paper examines the topic from a different angle. It proposes that we must look to the East and back through time to ancient Chinese philosophy to discover the foundation of competitive dynamics. Not only can we trace the subject’s theorectical underpinnings to classical Eastern thinking, but empirical findings in contemporary competitive dynamics research are revealed in a new light. Aiming to bridge our understanding of apparent dichotomies such as East and West, philosophy and social sciences, and classics and modernity, this paper hopes first to continue the vibrant expansion of this research area. Along the way, it seeks to point to new directions for scholars interested in research both within and beyond the boundaries of strategy.
Published Version
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