Abstract
The necessity of practical use of the definition of "competitive development of subjects of the agribusiness" were proved and determined in the work. The theoretical essence of this concept allows it to be understood as a type of development, which, while maintaining the necessary level of economic efficiency and improving market positions in a competitive environment, is capable to shape the potential of increasing the competitiveness level in the long run through the use of strategies and the instruments of management strategies which oriented, first of all, on the formation of competitive advantages. It was proved that the provision of competitive development is possible through the introduction of strategic management tools, which suggests an understanding of the strategy as an integrated model of a specific long-term development direction. The principles of the formation of strategic management, which include guides of activity, both in the internal environment of the enterprise and in the external, were generalized and formed on the basis of the integrated methodological approach; approaches to managing competitiveness through the formation of certain competitive advantages; levels of adaptation of separate approaches and models, which will differ according to the fields of activity of the subject; general strategies, which are specified for the specifics of individual situational approaches in functional and operational load; a methodological approach based on the formation of strategic zones of economic activity of the subject of agribusiness, as well as on obtaining competitive advantages through the use of various innovative strategies of agribusiness. The concepts of generation, implementation, realization of strategic management of competitive development of subjects of the agribusiness were substantiated on the basis of the use of elements, components and tools of the possibilities of introducing logistic and marketing activities to the main production and commercial activity of economic entities in the field of agrarian production.
Highlights
ResultsNowadays, the question of determining the existing level of competitiveness in the agrarian business of Ukraine is gaining importance
It should be noted that in the economic literature a lot of attention is paid to various types of development, in particular, economic development, technological, innovation, investment and others, but almost attention isn't paid to the competitiveness development of agrarian enterprises
The purpose of the paper is to determine the theoretical essence of the competitive development of the agrarian enterprises, as well as the possibilities of using the main elements of the organizational and economic mechanism of forming the competitive of subjects of the Ukrainian agribusiness and modeling the individual strategies
Summary
The question of determining the existing level of competitiveness in the agrarian business of Ukraine is gaining importance. This is due to the fact that the functioning of subjects in the agrarian sector in recent years goes beyond the outdated forms of management to new, modern, in some cases, even innovative development models that are more in line with the conditions and capabilities of functioning in international markets. Most researchers determine only the directions and strategies for ensuring the competitiveness of agrarian enterprises, calculate the existing level of competitiveness with the help of certain aggregates of indicators, but do not emphasize the need to introduce the concept of "competitive development" in the first priority use by the subjects of agribusiness to form and understand their activities in the long run.
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