Abstract
A study of packaging for three different types of sustainable domestic products was conducted to understand the design strategies by existing brands and the consumers’ perception about the same. The objective of the study was to know if all the additional values of a product of such kind are effectively communicated through their packaging. This study utilises product semantics as a tool to analyse the packaging design at two broad parameters of the conceptual framework; packaging semantics and branding semantics; encompassing a range of factors like form, shape, material and texture of the packaging and the use of typeface, colour and graphics on it. Multiple user surveys and reviews conclude that there is an evident gap in the effective communication of the values of sustainable products with the existing design strategies. New strategies were then devised to design packaging for the three different types of products to overcome the shortcomings in the existing strategies.
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