Abstract
Under the reform of the power sales side, the competition in the power market is becoming increasingly fierce. Facing the new market environment and changing situation, the power sales enterprises must improve their own competitiveness to realize the long-term development of the enterprise. This paper first analyses the influencing factors of competitiveness, and then analyses the influence degree of each influencing factor on competitiveness by designing a questionnaire and establishing a structural equation model. The results show that providing more comprehensive and better value-added services will help improve the core competitiveness of power sales services.
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