Abstract
In order to improve the competitive advantage of the supply chain, occupy more market shares, and obtain greater benefits, many companies participate in the competition within or between supply chains. This article mainly introduces the game analysis of enterprise value chain operation mode under the background of green economy. This article mainly introduces the competition of business value chain operation mode under the background of green economy and determines its best-selling price and sales volume. This article first outlines the background of the green economy. Secondly, a competition model between multiple retailers is constructed, and the optimal strategy under the two modes of Cournot competition and Stackelberg competition is studied. Finally, the impact of the green economy coefficient on the maximum sales is analyzed. The experimental results of this article show that the average growth rate of total income after the transformation of the business value chain operation mode of the business under the background of the green economy is 9.03%, which also shows that the green economic policy has ultimate significance and is obviously innovative.
Highlights
Nowadays, with the improvement of people’s living standard and consumption concept, more and more consumers’ pursuit of product demand is becoming diversified and personalized [1], which makes many enterprises face more challenges in management and decision-making
Circular economy and bioeconomy are centered on resources, while green economy recognizes the fundamental role of all ecological processes in principle
Mcafee discusses the findings based on the synergy and limitations of the concept, which are used to provide a basis for studying the business value chain operating mode and policy implementation in the context of a green economy. is study lacks case verification, no relevant experimental data, and does not constitute convincing [4]
Summary
With the improvement of people’s living standard and consumption concept, more and more consumers’ pursuit of product demand is becoming diversified and personalized [1], which makes many enterprises face more challenges in management and decision-making. Mcafee discusses the findings based on the synergy and limitations of the concept, which are used to provide a basis for studying the business value chain operating mode and policy implementation in the context of a green economy. A competition model is constructed between two retailers under the background of green economy, and the optimal strategies are studied under four competition modes. It summarizes the relationship between the optimal solutions under different competition modes in the green economic environment. It draws the shortcomings of this article and the expectations for future research
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