Abstract
The aim of this study was to investigate German, French, and British travelers’ information search behavior. This study used the data collected from a series of in-flight surveys on German, British, and French travelers to the US between January and December 1997. To visualize tourists’ information research behavior, a correspondence analysis was employed. The results from correspondence analysis revealed two-dimensional solutions: the first was labeled as business/leisure dimension, and the second was identified as dependent/independent information search behavior. In addition, four distinct market segments based on the information search behavior emerged from the analysis. In conclusion, future study in respect to cross-cultural choice behaviors was advocated.
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