COMPETITIVE ADVANTAGES OF MODERN FORMS OF MANAGEMENT BY A HOTEL BUSINESS

Abstract

Introduction and purpose of the study. Recently, the issue of increasing the efficiency of the functioning of hotel business establishments due to the application of competitive advantages becomes of paramount importance.It is well-known that in the conditions of an integrated approach to the creation and use of competitive advantages, an enterprise is able to prevail in the demand market. Practical experience of the domestic hotel industry shows that some forms of organization of hotel activities for the domestic hotel industry are new, which creates the need to explore the features of modern forms of management of hotel enterprises in the system of competitive advantages.The hypothesis of scientific research. It is assumed that the processes of globalization and integration necessitate the formation of new forms of organization of hotel activity of the domestic hotel industry in order to improve the form of management of hotel business.The purpose is to determine the essence and content of modern forms of hotel business management in the context of the concept of competitive advantage.Methods of research: general scientific methods of analysis, synthesis, comparison, systematization and generalization.Results: modern forms of organization of hotel business management, which are used by leading specialists of the hotel industry sphere, reveal the peculiarities of their activity, the strengths and weaknesses of such forms of organizing management of hotel industry enterprises as independent hotels, voluntary associations of hotels and hotel chains.