Abstract
The present research explored the dynamics of competitive advantages in intercollegiate athletics by investigating the contribution of intangible resources (i.e., athletic and academic reputations) on the generation of more tangible resources (i.e., human and financial resources), which in turn influence the athletic performance (i.e., winning record) and academic performance (i.e., graduation rates), and gender equity. The research was based entirely on archival data of 324 NCAA Division I member institutions. The results of the SEM supported the study’s basic arguments that tangible resources are the sources of competitive advantages in Division I intercollegiate athletics, and that intangible resources contribute to the generation of tangible resources.
Highlights
The importance and impact of intercollegiate athletics governed by the National Collegiate Athletic Association (NCAA) in America are enormous in every aspect of American society
Apart from the fact that millions of people attend the NCAA contests [1], and that millions of dollars are involved at the individual institutional level [2], intercollegiate athletics has a profound effect on the universities that participate in intercollegiate athletics
Collecting data from NCAA and NCAA related web sites is consistent with Berman, Down, & Hill [26] who employed the statistics provided by the NBA and Smart and Wolfe [22] who relied on the data of MLB
Summary
The importance and impact of intercollegiate athletics governed by the National Collegiate Athletic Association (NCAA) in America are enormous in every aspect of American society. In sum athletic programs often play an important role in public relations and promotion of the university community as a whole including better student recruitment, alumni relations, and school life, and more alumni donations and endorsements [7,10]. It is not surprising, that universities have increased their efforts to develop the athletic departments with a view to creating winning teams in different sports
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