Competitive Advantage Fostering Supply Chain Innovation

Abstract

The purpose of this study is to examine the level and relationship between competitive advantage (CA) and supply chain innovation (SCI) among manufacturing firms in Malaysia. Manufacturing supply chain needs to innovate constantly for maintaining their position in the marketplace and also to fight uncertainties. In line with following objectives, this study employs a quantitative research approach which will utilities stratified sampling technique and self-administered questionnaire survey. The respondents for this survey will be the senior managers (top management) in operations management from manufacturing firms in Malaysia and data was gathered by questionnaires and evaluated by SPSS. The results of the study can be useful for supply chain practitioners and manufacturers in integrating the right supply chain management and competitive advantage on improving SCI. Also, the result will suggest successful way to be implemented in order to obtain competitive advantage and foster supply chain innovation in manufacturing industry in Malaysia.