Competitive Advantage as Relationship Mediation between Supply Chain Integration and Fishery Company Performance In Southeast Sulawesi (Indonesia)

Abstract

This research aims to test and explain the role of competitive advantage as mediator for the relation between supply chain integration and company performance. The design of this research is survey and data was collected as cross-section using questionnaire. The unit of analysis is big-scale fishery companies. The respondents this research is the managers of fishery company. The result of this research shows that integrated internal supply chain implementation can improve competitiveness and performance of the company. External integration supply chain can improve competitiveness, but without any real impact on company performance. High level of competitiveness can improve company performance. High level of competitiveness is also found to be a mediator for the relation of supply chain integration on company performance. Lastly, the impact of seasonal variation is one of the reason for the low competitiveness of company performance. The practical implication of this study is providing knowledge and information for managers in improving the company's competitive advantage and performance through the implementation of internal and external of supply chain integration. Then consideration of season factor can be used as input in anticipating the needs of fish supply so that the production process remains running smooth.