Abstract
Article analyzes competitive advantage theoretical aspects and also competitive advantage in pharmacy sector in Lithuania. Competitive advantage is what all (competing) business strategies are directed to. Many factors can provide a competitive advantage; it can be more efficient production, available patents, good advertising, good management, and good customer relations.
Highlights
The pharmacy sector in Lithuania is profitable
The pharmacies are most appreciated by the residents of the country because of the attractive offers, special offers, additional services, convenient location, long hours of work, professional consultations, pleasant service, a wide range, cosy environment and self-service department services
Pharmacies provide a host of additional services
Summary
The pharmacy sector in Lithuania is profitable. The pharmacies are most appreciated by the residents of the country because of the attractive offers, special offers, additional services, convenient location, long hours of work, professional consultations, pleasant service, a wide range, cosy environment and self-service department services. Pharmacies provide a host of additional services. Some of them are for health improvement (blood pressure measurement, blood glucose testing, etc.), others for beauty and self-care (skin-type and problem-solving tests, hair condition tests, cosmetic testing, etc.). Competitive advantage in pharmacy sector gives the company a preference over its competitors and the opportunity to gain greater benefits for the company and its shareholders. The stronger the competitive advantage, the more difficult it is for competitors to neutralize it
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