Abstract
The article provides an analysis of the development of the Brazilian automotive market in the competitive environment in 2011—2021. The SV matrix is used as an analytical tool that allows to track changes in different industries of the economy. The results of the study showed that the Brazilian car market, along with the country's economy, has gone through significant changes in 10 years. In the second half of the 2010s, the market was finally formed, the dominant group of companies expanded, and its high concentration was achieved. Competition in the Brazilian car market today can be characterized as the "Big Seven": 7 equally large companies control almost the entire market. The automotive market in Brazil is similar to the Russian car market: in both countries there is a high presence of multinational manufacturers, foreign cars are the most popular among the population. The dynamics of the economy in general and the automotive markets in particular are similar, both countries entered the stage of recession and high inflation in 2015. Therefore, the Brazilian experience in supporting the automotive market is valuable for Russia and makes it possible to formulate recommendations for the development of the automotive market in developing countries.
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