Competition and sustainability - the avatars of the modern world

Abstract

Environmental protection and climate change are by far the hottest topics in contemporary competition policy. In fact, sustainability and competition often go hand in hand. All companies should compete for the most favourable and best solution for customers. In turn, consumers are immersing themselves deeper in the magic of consumption, and the pandemic period has led to the growth of online commerce in all markets. In the present study we aim to analyse to what extent consumer behaviours and competitiveness affect sustainability.