Abstract
In the face of stiff competition, many organizations turn to business intelligence tools to successfully compete in the marketplace. However, successfully implementing and growing a business intelligence solution to combat market pressure is an arduous task. The stages of growth models present one approach that could guide organizations in the implementation and growth of successful business intelligence (BI) efforts. At Monster.com, upper management chose to design and implement a business intelligence framework to compete in the online job search arena. While the progressive steps that led to Monster’s successful BI solution did not strictly follow established BI stage models, it helped the company effectively steer clear of competition and remain a major player in the online job search marketplace.
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