Abstract
This study examines the effects of goal framing on opinion about a public health issue. A content analysis of newspaper coverage regarding a New York City trans fat ban identified four frames, each of which invoked a policy goal (promoting public health or protecting business). An experiment tested the effects of goal framing on support for banning trans fat, as well as the effects of competition between frames invoking the same goal and competition between frames invoking different goals. The findings suggest that goal framing can shape opinion about public health issues but that competitive framing can undermine these effects.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
