Abstract
For modern managers to remain competitive in the information age, they must capture and leverage knowledge. An Integrative Model of Knowledge Management can provide a way of visualizing the interrelated elements for an effective knowledge-management system. This original model builds on a Rhetorical Process Model of Communication, which considers both objective and subjective elements within human communication. In addition, it clarifies the purpose and method elements at the center for any effective knowledge system. Knowledge builds relationships among people who are willing to share what they know for the good of the organization. Organizations that fully develop the human potential of their people grow in economic value. Within the theoretical dimensions of the Model, this study incorporates the preliminary findings from interviews with 429 executives in the Rocky Mountain region.
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