Abstract
This review presents a new typology of compensatory consumption strategies as a means to understand how self-discrepancies influence compensatory object attachment. We differentiate compensatory consumption strategies based on three types of benefits they may provide (functional, symbolic, and hedonic), and we conceptualize these benefits as assets (or liabilities) that can influence object attachment. We present theoretical arguments for the typology, and then we address each strategy with a definition, empirical evidence, and theoretical foundations. We conclude with a discussion of future opportunities for research at the intersection of compensatory consumption and object attachment.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
