Comparison of TOPSIS and SMARTER Methods in Selecting Delivery Services

Abstract

The rapid growth of the e-commerce world has propelled the demand for freight forwarding services, a pivotal component in maintaining the smooth flow of this business. Major companies like JNE, TIKI, Kantor Pos Indonesia, SiCepat, and J&T Express are involved. However, despite this convenience, various challenges often accompany the shipping process. Some of these include delayed deliveries, lost or damaged items, or even misdeliveries to the wrong customers. This presents a dilemma for leading e-commerce companies in selecting the most suitable delivery service partner. Hence, a decision support model is necessary in choosing a freight forwarding service. This study will outline comparison methods based on both Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and Simple Multi Attribute Rating Technique Exploiting Ranks (SMARTER). The proposed methods have strong relevance to the rapid growth of the e-commerce world. This research emphasizes the importance of selecting freight forwarding services in maintaining the smooth operation of e-commerce businesses. The results of this study have obtained ranking results from the final value of each method. The first place in the TOPSIS method with a value of 0.7033 at sensitivity 3 and the lowest in the SMARTER method with a value of 0.1303 at the first sensitivity, and at the second sensitivity, all methods have the same value of 0.2. The conclusion is that TOPSIS is the best method compared to the SMARTER method as a decision support for the selection of freight forwarding services.