Abstract

This research was conducted to see the comparative trend of behavioral financial studies in Southeast and East Asian countries. Another aim of this research is to examine the gaps in studying financial behavior in Southeast and East Asian countries. There are several reasons behind this research. First, studying financial behavior in Asian countries has unique characteristics, such as the different financial behavior of urban and rural communities. Second, society still has not fully implemented financial behavior in Asia. The research method used in this research is descriptive qualitative with bibliometric analysis. Data will be collected through the Scopus database, which is processed with R package software. Data processing using R package software will then be analyzed using bibliometric analysis.

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