Comparison of e-commerce in India and Mexico: an example of technology diffusion in developing nations

Abstract

The growth of the e-commerce industry and its relationship with associated industries such as telecommunications and software are analysed in the context of the Indian and Mexican economies. In addition, factors impacting the adoption of e-commerce in different sectors of the economy are examined. The major variables considered include growth in the number of internet connections, telecommunications infrastructure, attitudes and awareness of corporations and individual customers towards e-commerce, growth of the software industry in terms of its relationship to e-commerce, and the role played by the government. The two nations are compared on four groups of e-commerce factors. Based on existing trends, the major bottlenecks to future growth are also examined and a framework is presented that may help explain the process of e-commerce diffusion in developing countries.