Comparison of Consumer Behaviors in Taiwan Non-store Channels

Lily Lin,Huey-Ming Lee,Li-Hsueh Lin

doi:10.1007/978-3-540-74829-8_44

Comparison of Consumer Behaviors in Taiwan Non-store Channels

Lily Lin, Huey-Ming Lee + Show 1 more

https://doi.org/10.1007/978-3-540-74829-8_44

Copy DOI

Publication Date: Sep 12, 2007

Citations: 1

Affiliation: China University of Technology, Chinese Culture University

#Television Commerce #Direct Mail + Show 8 more

Abstract
Full-Text PDF
Similar Papers

Abstract

This paper focuses on the customer behaviors of Taiwan nonstore channels which are "Television Commerce", "Direct Mail and Catalog Marketing", and "Internet Commerce/e-shopping". A survey is conducted to compare consumers' characteristics, motivations and differentiated between the stages of the buying process and behavior among those three channels. Finally, the results and suggestions are stated as an important reference for nonstore retailers while developing the marketing strategies.

Full Text