Abstract

As a platform, the Winter Olympics provides an opportunity for athletes from different countries to show off to the world. The Winter Olympics are important not only for sport, but also for the economy. A great deal of economic activity takes place during the Olympic Games, which greatly affects the economy of the host country. While some countries have lost a lot of money after hosting the Winter Olympics, causing many companies to go out of business, others may become famous and prosper. The analysis is based on three perspectives: the economic background of the host country and city, hard economy and soft economy and benefits versus costs (by analyzing and collecting different factors and aspects of costs and benefits).Comparing the impact of the 2022 Beijing Winter Olympics and the 2018 Pyeongchang Winter Games on the two host countries provides a sense of how closely intertwined the Olympics and the economy are. At the same time, this article can also inspire people to have a more comprehensive understanding of the economic effect of the Winter Olympics.

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