Abstract
Hypothetically, traffic safety campaign using animated video and live action video will get different result. This paper discuss the preparation stage of a study to compare between the effect of motoryccle safety campaign using animated video and live action video.There were some activities on this stage. Firstly was the selection of three live action videos from nine live action videos available from previous study. This was followed by the development of thre animated videos based on these three live action videos. There will be also development of completely new three animated videos. These three brand new videos were developed in animated version because they will be too dangerous to create live action videos of this version, e.g. to describe motorcyclist risky behaviour such as motorcycle travelling in opposite direction. A hundred students from four universities in Indonesia will be asked to observed different type of videos and fill some questionnaires to compare between the effect of motoryccle safety campaign using animated video and live action video.
Highlights
As a result of uncontrolled development of Indonesian cities land use and lack of seamless public transport system, severe congestions were happened daily
As some campaign messages are to dangerous to be developed in live action videos, the authors decided to develop such campaign messages in animated videos
This paper is prepared based on the third year of a three years research on Indonesian motorcyclists risky behaviour
Summary
As a result of uncontrolled development of Indonesian cities land use and lack of seamless public transport system, severe congestions were happened daily. Driving a car will trap people in long traffic queues. They purchase motorcycle which perceived to travel them faster to the diestination with the ability to use small gap to avoid congestion [1]. In authors previous research the effect of various motorcyclist safety campaign media (audio, still picture and video) to the attitude change was evaluated. As some campaign messages (such as motorycle traveling in opposite direction) are to dangerous to be developed in live action videos, the authors decided to develop such campaign messages in animated videos This present research will compare the effect of watching animated and live action motorcycle safety videos to motorcyclists attitudes
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