Abstract
The main objective of this paper is to analyze and compare the characteristics of eco-labeled products (energy consumption, CO2, annual operation cost, price difference, payback period) versus the unlabeled products from category electrical and electronic products. The work synthetically presented some of the relevant conclusions of an eco-marketing research in Romania. It is useful for producers and distributors in order to increase their market position and gain competitive advantages.
Highlights
YCOel2e, catnrincuaal laonpdeeraleticotnrocnoicstp, rpordicuecdtsi.ffTehreenwceo,rpkasyybnathcketpicearliloydp)rveesersnutsedthseoumnelaobfetlhede relevant conclusions of an eco-marketing research in Romania
Considering the total numbers, eco products are less than the 15% of the available products of the product categories analysed in the study
It can be seen that the refrigerators and washing machines eco-labeled consumes little energy compared to those without ecolabel
Summary
YCOel2e, catnrincuaal laonpdeeraleticotnrocnoicstp, rpordicuecdtsi.ffTehreenwceo,rpkasyybnathcketpicearliloydp)rveesersnutsedthseoumnelaobfetlhede relevant conclusions of an eco-marketing research in Romania. It is useful for producers and distributors in order to increase their market position and gain competitive advantages. The ecological label has been implemented by the European Commission in 1992 in order to encourage the market of products and services with low negative impact on the environment [1]. If the rest of the world population would live like Europeans would be necessary the resources of more than two planets such as Earth for support [3]. For the modern society to become sustainable in the long term, the products that have lowest negative effect on the environment should become the accepted standard [4,5,6]
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