Abstract
ABSTRACT This study examined the cultures of two entrepreneurial firms, ABC Advertising Agency and JIM Media Management. Results indicated that ABC's creative culture was attributed mainly to idea clashes among account executives, copywriters and artists. In addition, other factors that contributed to creativity revolved around a flexible and unstructured work environment which provided employees with autonomy, work variety, and job security. As for JIM, its co-operative culture was due to management's high concern for people and performance, an effective personnel selection and placement process, equitable rewards, tasks with “pooled” and “sequential” interdependence, and person/job congruence.
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