Comparison Analysis of Eco-Friendly and Non Eco-Friendly Packaging in Meeting Market Demands for Home Industries to Support the Achievement of Sustainable Development Goals in West Java

Abstract

In recent decades, the use of plastic packaging has increased significantly worldwide, including in Indonesia. The amount of waste produced in Indonesia, according to the National Waste Management Information System Data of the Ministry of Environment and Forestry, reached 19.45 million tonnes by 2022, while the West Java Province itself produced about 1.07 million tonnes of garbage per month. One of the contributing activities of the waste is the use of plastic packaging by household industry enterprises. The more prevalent use of plastics is by household activity, which accounts for 39.63% of the total use of garbage. This is due to the function and quality of the packaging that are of concern to entrepreneurs and consumers, but the need for support for the implementation of green development can affect the effect of packaging being environmentally friendly. In this study, we will compare the quality of eco-friendly and non-ecologically friendly packaging using the House of Quality (HOQ) method. HOQ is a method that can provide knowledge of the expectations and wishes of customers for a product. Thus, through this comparison test, we get recommendations for packaging results according to customer expectations that can be applied to the household industry. It emerged that the first order of priority that needs to be considered is packaging that is not easily damaged/broken and the last priority for consumers in choosing packaging is the weight of packaging. The implementation of this research also results in an external target, which is an indexed international proceeding. The benefits of this research for researchers are insight and experience, as well as basic research material related to sustainable development goals, fund analysis, and market needs that can be applied to dedication and teaching.