Abstract
The opening ceremony of the Beijing Winter Olympic Games, which was successfully opened at the National Stadium of China on 4 February 2022, attracted widespread attention from domestic and international media, and the media in various countries were curious about such a grand opening ceremony and covered it from several angles. In this paper, 18 media outlets from 13 countries were selected for the study, and the advantages and disadvantages were fully analyzed and discussed, using textual and content analysis as the research method and culture clash, epidemic and environmental issues as the research content. The study found a diversity in the number of articles and content of coverage in the foreign media, with coverage focusing on several areas. while the use of words and expressions in the news texts varies from country to country, from media to media, and even from article to article in the same media, differences in the way the same event is narrated lead to different emotional trends in their texts.
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