Abstract
Background: Organizational-level recruitment strategies have not been well detailed in the literature. This manuscript compares three methods of organizational level recruitment of beauty salons into a large community based cancer prevention intervention trial called The North Carolina BEAUTY and Health Project. Methods: Three recruitment methods (e.g. phone call prior to visit, drop-in visit or referral plus visit) were applied to a random sample of 100 salons per group to identify the most effective recruitment approach. Salons were considered eligible when they signed a study agreement form. The goal was to recruit at least 60 salons from which 40 would be selected to participate in the trial. Here we report salon recruitment procedures, sub-study results by method, and related recruitment costs. Results: Of the 62 salons which signed study agreement forms, 13/318 (4.1%) were recruited via the phone call prior to visit method; 32/222 (14.4%) via the drop-in visit method; and 17/34 (50%) via the referral method. The costs per salon recruited by each method were determined as well. Conclusions: The referral method, made possible due to the community-based participatory research approach, provided the best recruitment yield overall; yet available time, personnel, resources and costs must also be considered when selecting among future organizational level recruitment methods.
Highlights
Developing innovative strategies to reach and engage with African American populations who are at increased risk of a number of preventable diseases is an important and challenging public health undertaking
Community-based participatory research (CBPR) methods are believed to be an effective approach for addressing individuals and groups who suffer disparities in health [1,2,3], but very little attention has been paid to the effects of CBPR on organizationallevel recruitment
This paper describes procedures associated with an organizational recruitment approach, and specific sub-study results associated with three different recruitment methods used to recruit beauty salons into the North Carolina BEAUTY and Health research study, a community-based participatory research study testing different ways to promote cancer prevention information in African American beauty salons
Summary
Developing innovative strategies to reach and engage with African American populations who are at increased risk of a number of preventable diseases is an important and challenging public health undertaking. Community-based participatory research (CBPR) methods are believed to be an effective approach for addressing individuals and groups who suffer disparities in health [1,2,3], but very little attention has been paid to the effects of CBPR on organizationallevel recruitment. New settings for reaching and engaging with African Americans are needed if we are to address key disparities in health. Organizational-level recruitment strategies have not been well detailed in the literature.
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