Abstract
The study aims to compare motivation and profile between archaeotourists and non-archaeotourists. It utilizes the push and pull motivational model and distance decay theory, and questionnaire data from a sample of 252 international tourists visiting Ngorongoro Conservation Area (NCA) in Tanzania. The analysis revealed that archaeotourists are more heterogeneous than non-archaeotourists, as they not only attach importance to fascinating stories and the authenticity of past objects, but also to enjoying nature, the geological scenery, doing research on archaeological features and each other's company. In addition, they are older, have plenty of time to visit and are well off.
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