Comparative Study: Perception on Sustainable Tourism of Urban and Rural Eco-Villages in Bali

Abstract

This study is motivated by the number of tourist villages in Bali that do not care about sustainability and are not as promoted as eco-villages, instead deteriorating the natural environment due to its development, and aims to analyze the community and tourist perceptions on sustainable tourism in eco-villages of Sanur Kauh village in urban area and of Blimbingsari village in rural area. Differences among community are analyzed based on gender, stakeholder roles, age, and occupation variables, education, tourism conscious. Also, the differences among tourists were analyzed based on gender, origin, age, occupation, education, travel method, and travel urpose. For the two groups, differences in perceptions were analyzed based on the indicators of Attention to Environmental Burden (AEB) and Concern for Conservation Efforts (CCE) that construct the Perceptions of Sustainability questionnaire. The results found that there were significant differences between the Community and the Tourists in terms of AEB (F=26,561; p<0,01), CCE (F=32,508; p<0,01), and Perceptions of Sustainability (F=31,377; p<0,01), and between the community and the community and tourists and tourists both in Sanur Kauh and Blimbingsari in terms of AEB (F = 113,490; p <0.01), CCE (F = 96.540; p <0.01), and Perception on sustainable tourism (F=111,294; p<0,01). However, the difference between the community and tourists in both Sanur Kauh and Blimbingsari only occurred in terms of CCE (F=11.809; p<0.01) and Perception of Sustainability (F=5.831; p<0.05). Thus, the difference in perceptions of sustainable tourism influenced by the village’s location and environment. People and tourists in rural areas have better perception than those in urban areas.