Comparative Study on the Status Quo of Emergency Response Strategies of NBA and CBA During the Covid-19

Abstract

The rapid development of sports has been affected to a certain extent by emergencies. Especially since the outbreak of Covid-19 in 2019, global sports events have been suspended one after another, and large-scale sports events were facing the economic threat brought by the epidemic. Based on this, both NBA and CBA leagues formulated a targeted development policy. This article will analyze the advantages and disadvantages of the emergency strategies formulated by the two major alliances to deal with emergencies, and then deeply dissect the solutions adopted by the senior management of the alliance to deal with emergencies, analyze their strategies, and give corresponding suggestions, to provide reference and thinking for the development of CBA league and other sports leagues. This paper draws conclusions through literature review, mathematical statistics, and logical analysis. (1) When emergencies occur, decisions made by large sports leagues are largely affected by external factors, such as social factors, and new media (2) The decision made by China's CBA League in response to the turning point of the epidemic crisis has far-reaching strategic significance, and the maturity of the NBA League's emergency public relations team can be used as the object of CBA high-level research and reference.