Comparative Study on The Business Models of the Chinese and British Football Super League

Abstract

As one of the top football leagues in the world, the Premier League's business model is established according to the operation and management of modern enterprises. China's professional football league was officially launched in 1993, and its business model is still relatively low. Through a comparative study of the business models of the Chinese and British Premier League, it is found that the maturity of the Premier League's business model is inseparable from its nearly 100-year football professionalization process. The British Premier League has much autonomy in the management of the league. It is a monopoly organization with clear property rights over the league and strong independence in operation and management. At the same time, the league’s profits mainly come from high TV broadcast income and considerable advertising and sponsorship income. The entire business model of the Premier League has a side worthy of our country's learning and reference. The Chinese Football Association should minimize its intervention in the Chinese Super League, especially in commercial operations, and give full play to the market's regulatory role. At the same time, the Chinese Football Association should also imitate the management mechanism of the English Football Association, reduce administrative intervention in the Chinese Super League in terms of functions, and shift the focus of work from the overall management of the Chinese Super League to the construction of Chinese national teams and football echelons at all levels. Gradually fade out of the overall control of the Chinese Super League.