Abstract
Based on the literature research, this paper collects and reads the theoretical literature related to strategic models and tries to find out the common points and shortcomings of the strategic models of the two major e-commerce platforms, Jingdong and Alibaba, in the process of development, and mainly conducts a comparative study on the logistics strategies and competitive strategies of Alibaba and Jingdong. Through the research and analysis, it is hoped that the two platforms can build on their strengths and avoid their weaknesses in the development and promote the further optimization of their respective platforms, and also have high reference value for other similar e-commerce platforms.
Highlights
In recent years, with the rapid development of the Internet and digital economy, e-commerce has achieved rapid development in this context, the emergence of China's e-commerce two giants - Jingdong and Alibaba
This paper mainly points out the advantages and disadvantages of different strategies of the two e-commerce enterprises by comparing the logistics strategies and competitive strategies of Jingdong and Alibaba, and draws conclusions and suggestions for the development of e-commerce platforms based on the results
The cost is relatively high, JD use this to gain an advantage; Since 2007, JD has built a large number of storage and logistics outlets and rapidly expanded its scale in a short period of time
Summary
With the rapid development of the Internet and digital economy, e-commerce has achieved rapid development in this context, the emergence of China's e-commerce two giants - Jingdong and Alibaba. With the deepening of economic globalization, the economies of all countries in the world have realized deep integration, and gradually we ushered in the digital age, which brings new development opportunities to China's e-commerce industry, and makes it face unprecedented challenges. This paper mainly points out the advantages and disadvantages of different strategies of the two e-commerce enterprises by comparing the logistics strategies and competitive strategies of Jingdong and Alibaba, and draws conclusions and suggestions for the development of e-commerce platforms based on the results. Jingdong Company was established in 1998.JD is China's largest self-owned e-commerce company and integrated online retailer, with "product, price and service" as its core
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