Abstract
Fresh e-commerce has attracted the attention of the capital market for its hundreds billion market scale, high repurchase rate, big market demand and large profits. More and more young and middle-aged people choose fresh e-commerce as the channel of fresh purchase to achieve faster speed, higher quality and more commodity categories. The price is no longer the only factor for consumers, especially for young and middle-aged consumers. This paper makes a comparative analysis of five fresh e-commerce platforms in terms of delivery time, third-party occupancy, and minimum consumption of “free distribution fee”, members, communities, payment preferences, and e-commerce platform interface. In this paper, one hundred consumers are selected to evaluate the scores in respective modules, and the operation models of fresh e-commerce platform with different characteristics are comprehensively displayed. The paper points out that providing more quality and differentiated services has become an important competitive key point in the market.
Highlights
Fresh e-commerce refers to the e-commerce network platform that uses e-commerce network platform as the terminal retail channel to sell vegetables, meat, milk, eggs, aquatic products and other fresh products to consumers, and most of them are mobile network platforms
Due to the fixed delivery time, fast delivery time and contactless distribution, fresh electric business was favoured by more consumers after the Spring Festival of 2020
The fresh e-commerce market has attracted the attention of the capital market due to the 100 billion market scale, high frequency, high repurchase rate, high market demand and large profits
Summary
Fresh e-commerce refers to the e-commerce network platform that uses e-commerce network platform as the terminal retail channel to sell vegetables, meat, milk, eggs, aquatic products and other fresh products to consumers, and most of them are mobile network platforms. The market is gradually replaced by modern purchasing channels such as supermarkets and online shopping. The fresh e-commerce market has attracted the attention of the capital market due to the 100 billion market scale, high frequency, high repurchase rate, high market demand and large profits. This makes Alibaba, Tencent & Jingdong, Suning, Meituan and other retail giants in the market layout. This paper makes a comparative analysis of five fresh e-commerce platforms in terms of delivery time, thirdparty occupancy, minimum consumption of “free distribution fee”, members, communities, payment preferences, and e-commerce platform interface to comprehensively display all levels of fresh e-commerce
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