Abstract
Cloud computing aims to integrate more than one relatively low-cost computing entities into a perfect system of powerful computing capabilities, and distribute this powerful computing capabilities to end-users by the advanced business model. Traditional network marketing has played an important role in the e-commerce industry, bringing invaluable wealth for online transactions, but with the continuous improvement of people’s living standard, traditional marketing methods can no longer meet the market requirements. This paper compares the difference between traditional network marketing and cloud marketing based on cloud computing, and creates a new cloud marketing model C-Marketing. Then the advantages of C-Marketing as a new hot spot in marketing are discussed. Finally some suggestions for improvement are proposed based on this.
Highlights
According to the definition of AAA (American Marketing Association), marketing is the organizational function and procedure to create, communicate and send the value to customers, and manage customer relationships so that the organization and its stakeholders can obtain the benefits
It is a problem e-commerce business which needs to be solved to develop cloud marketing based on cloud computing
Traditional network marketing is built on the basic business realizations, such as improving information flow, capital flow, logistics and other aspects, and even creating a online transaction site, which are far from being able to meet consumer requirements in today’s online transactions
Summary
According to the definition of AAA (American Marketing Association), marketing is the organizational function and procedure to create, communicate and send the value to customers, and manage customer relationships so that the organization and its stakeholders can obtain the benefits. Network Marketing was born in the 1990s, and has been developed in the late 20th century until now, which gets along with the background and development of three main areas: the development of network information technology, changing consumer values and increasing market competition. After distributed computing, grid computing, utility computing, P2P computing, and the market-oriented computing, cloud computing has been deepening in various industries. It is a problem e-commerce business which needs to be solved to develop cloud marketing based on cloud computing. With the development of network technology and the rising network transactions, expectations of consumers’ network consuming are much larger than those of the traditional underline transactions. This article compares the traditional network marketing and cloud marketing, points out the problem of the traditional network marketing, and gives the advantages of cloud marketing, and makes recommendations for enterprises about cloud marketing
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