Abstract
The individual investors would like to know the investment avenues so that they can use their discretion and invest in those avenues, which will give them security and stable return. The ultimate aim of the individual investors is to find a variety of investment avenues that meet their preference for risk and expected return. The investment avenues like financial and physical assets have a wide range of risk from risk-free to highly speculative avenues. From this broad spectrum, the individual investors will have to select these avenues that maximize their utility. The investment decisions are influenced by some factors such as preferences, size of amount involved, safety of funds, regular and steady returns, easy accessibility and manageability of assets, etc. Hence, individual investors are to choose financial and physical assets that fulfill their future expectations
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