Comparative marketing analysis of the pharmaceutical market of medications for the influenza and acute respiratory infections in the far eastern federal district of the russian federation

Abstract

The article presents an overview of the pharmaceutical market of medications used for the treatment of influenza and acute respiratory infection (ARI) in the Far Eastern Federal district of the Russian Federation for the period 2013–2018. The goal of our study was to analyze the pharmaceutical market of medications for the treatment of influenza and acute respiratory infection in the Far Eastern Federal district of the Russian Federation. The main sources and routes of the sale of medications for the treatment of influenza and acute respiratory infection in the region were identified. The market of hospital sales of medications for the treatment of influenza and acute respiratory infection was studied. The obtained data allow us to draw conclusions about the quality of medical care in the region for influenza and acute respiratory viral infection in accordance with the normative standards of the Russian Federation.