Abstract
<p>This study aims to investigate the language and the attitude of two well-known U.S. politicians, U.S. President Donald Trump and Bernie Sanders, towards media in their social media messages on Twitter microblogging site. The comparison and analyses are performed using Fairclough’s analytical framework of the socio-cultural approach of Critical Discourse Analysis (CDA): text, discourse practice, and sociocultural practice. The data consists of 50 non repetitive recent media related tweets collected from personal accounts of Trump and Sanders. The findings indicate that Trump uses an informal, direct, and provoking communication style to construct and reinforce the concept of a homogeneous people and a homeland threatened by the dangerous and biased other (media) while Sanders having more democratic, liberal language, and focuses on more tangible, important social issues such as environment, education, and health problems as he himself prominences often. Moreover, Trump employs positive self-presentation and negative other presentation to further promote his agenda via social media. Bernie Sanders on the other hand criticize media for a set of different reasons. Although they both criticize the media extensively in their usage of Twitter, discourse analyses indicate that the underlying political motivations are fundamentally different.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0676/a.php" alt="Hit counter" /></p>
Highlights
As it is the case for all the business groups, contemporary media is organized around a global network of multi-media corporations
Because of the fact that President Trump tweeted overwhelmingly higher number of tweets (445) regarding the media compare to Sanders, Trump’s tweets were subsampled to have a balanced number (50 tweets from each)
The platform offers an invaluable opportunity for criticizing establishment which both President Trump and Senator Sanders are inclined to do, albeit in different angles
Summary
As it is the case for all the business groups, contemporary media is organized around a global network of multi-media corporations. The corporatizing is extended to large national and regional companies and even further to their local affiliates in different areas of the world (Arsenault and Castells, 2008; Bennett, 2004). This vast corporatization has raised flags regarding media and news coverage all around the globe. OF PRESIDENT DONALD TRUMP AND SENATOR BERNIE SANDERS discourse gaining popularity using anti-corporate rhetoric. Questioning of the regulatory structures and morality of global capitalism based on the multinational companies, concerns have raised regarding corporate social responsibility (CSR) and corporate citizenship (Burchell and Cook, 2006)
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