Comparative analysis: the relevance of social media networks among Nigerian and Russian youth

Abstract

This article aims to compare the relevance of social media among Nigerian and Russian youths from a networking perspective. The importance of social media and its implications have attracted the attention and research interest of scholars from different countries and fields of knowledge. Nevertheless, among the plethora of sociological research, there is a lack of scholarly work on a comparative analysis of social media’s importance for young people in different countries. Therefore, in this study, the research focuses on understanding the similarities and differences of the economic and social life of Nigeria and Russia. The aim is to understand the relevance of social media networks to the youths of the two countries. The study used a sample survey method using questionnaire, 150 copies of which were distributed to Nigerian and Russian youths each. The questionnaire used the English and Russian languages for the corresponding groups of respondents. This study has shown that both Nigerian and Russian youths have much in common in their assessments of the economic and social relevance of social networks for business development, consumer behavior, and human relationship.