Abstract
Social Network Service (SNS) such as Twitter and Facebook has explosively grown nationwide since iPhone was introduced to Korea in November 2009. In addition, KakaoStory has recently opened and joined to the SNS market, and it has grown to one of the most popular SNS in the domestic market in a short period of time. Social Network Service supports not only the formation of relationship between SNS users in common interests but also various activities such as management of personal connections and the sharing of information or contents. These three types of SNS have several common functions of sharing and distributing various contents rooted on the personal relationship formed through SNS. As each SNS user has specific reasons for the use of each service, a survey was conducted targeting those who use all of Twitter, Facebook, and KakaoStory and the result was drawn by the statistical analyses of survey answers on users' reasons for each service. This study suggests factors to consider in order to exploit a new SNS or to enhance an existing service and can be used as a standard of which SNS for users to select for their own different purposes.
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