Comparative Analysis on Cut-off Process of Alternatives

Abstract

This study aims to verify several non-compensatory decision strategies, such as conjunctive rule or disjunctive rule in travel mode choice. Decision strategies are formulated as probabilistic models. The attributes specifying the selection of alternatives are defined as latent variables through structural equation modeling. The empirical analysis focuses on the choice of public transportation for private trips to the surrounding inner-city areas in Tokyo. Finally, we concluded that non-compensatory decision rules, particularly the conjunctive strategy, were found to be more prominent compared with the compensatory rules in the process of alternative cut-off.