Comparative analysis of vegetable production, value-addition and marketing in National Capital Region

Abstract

Agriculture, especially vegetable sector needs streamlined supply chain in the form of well functioning marketing infrastructure to make ‘farm’ to ‘fork’ model as reality. In the present study, field survey was carried out to identify different existing marketing channels among vegetable producers and processors. Marketing efficiency and price spread of the identified marketing channels were analysed. Producer's share in consumer's price significantly differed among vegetable processors (61%) and producers (30%). Acharya's marketing efficiency analysis method showed that Channel I (Processor/producer-Consumer) was most efficient marketing channel with maximum profit to both processors and producers. Most important motivating factor identified among processor to go for value addition of vegetable produce was price of value added products (Mean ranks of Friedman's test is 12.15). Financial constraint (mean rank of Kruskal-Wallis's test 33.35) to start and run a processing unit was the major constraint faced by the vegetable processors. Under that lack of price policy (mean ranks of Friedman's test is 7.65) was identified as the major constraint in the study area. Marketing related factor was (mean rank of Kruskal-Wallis's test 45.50) identified as major inhibitor among growers to undertake processing of vegetable by their own.